"Taste the Difference" is meaningless. For example, I've just brought some of their Leanri mandarins home and they're nothing special at all.
"Taste the Difference" is meaningless. The mouthfeel and mouth-chew is rather like oranges which have been left lying around for a little bit too long, where they're starting to dry up. And the taste is mediocre. Sweetness, nothing special. The only positive thing is that they are very easy to peel, but that's not a taste feature - it's a symptom of moisture loss. PS. They make a big deal about matching Aldi prices. But this only applies to a small fraction of their goods. Actually the real competition is our wonderful new Lidl just down the road.