A Chinese company masquerading as something else
This is business operating in China and the items are shipped straight from China, which is not clearly stated on their website. Returns are nearly impossible to make and cost a lot, in my case the postage would cost 50 euros. There is no way to know if the items are manufactured according to the EU's Clothing and Textiles Regulations including labelling requirements, chemical restrictions, flammability requirements, and safety standards. Items ordered could have harmful chemicals in them or they can be unethically manufactured.