Not exactly what the advert says...
Well, it's not quite what they advertise. Their advertising campaign revolves around "hand-crafted", "blacksmith crafting" and being a UK-based company, the items come from China and the company are in fact US based. That being said... I can't speak of the quality of the blade over time, but what I can say is that aesthetically, they are very nice, the packaging is good and they come in a nice box that could make for a nice present. The leather cases that you can buy as an optional extra are very nice and well fitted, except for the one for the Bjorn series utility knife, that one was a poor fit unfortunately, but I didn't have to pay a lot more for the sheaths so I'm not going to quibble over that. I can also speak highly of the customer service team, they are responsive and will work with you if you have any concerns. No fault with the service itself.