A More Customer-Centric Approach
A trusted colleague recommended Anthony Coundouris' workshop on Run_Frictionless as valuable for the group of CEOs I chair. The 4Qs analysis certainly helped all CEOs to think more clearly about their sales processes and consider how to make them more customer-centric. Also of interest, was the flow-on benefit to CEO/founders ready to scale out of the sales role. Anthony is a great listener. He tuned in to individual needs and delivered real takeaway value to all. Run_Frictionless will be helpful to any organization that is genuinely seeking to improve its approach to new and existing customers.