The prices they charge on the official…
The prices they charge on the official website are hilarious. And the constant pumping out of new books and editions just to keep changing the rules to so you have to buy underselling models is just a joke. If you ever want to play this game, go pick up an older edition rule book of ebay for a couple quid and by some 3d printed models from a seller or models from another hobby shop as they are always cheaper than GW