LOVE the creativity BUT
I LOVE this company and the fact that I can put my dog's personality on display on ID tags. HOWEVER I have to drop a star due to their changing materials from metal to the plastic or composite or whatever it is they're using now. The artwork gets so distorted that if there are any words on it, you can't read them. Also the edges seem to get rough faster, and my dogs try to chew on each other's tags. I didn't have any of those problems with the metal ones. With those issues, it's hard for me to decide to get more tags.