Why not just fix your shipping problems?
After my package supposedly shipped and then it sat there for a week, I started searching the internet to see what the story was. I stumbled into a beehive of Reddit posts of what was surprisingly a company that just shipped everything a couple weeks late. Then I started getting the form texts and emails letting me know how sorry they were and that it was the carrier's fault. Seems kind of peculiar that your company is the only one who has Nationwide shipping problems with this carrier. You don't establish the level of trust that you need to have with your customer base if you start out by lying to them. You have a great product for a reasonable price, why not just fix the shipping? One of the number crunchers should look at what it would actually cost and compare it to the damage to your brand that you're doing. You're not just creating an environment where people know that you ship slow, by pretending that it's not your fault and that you're surprised each time it happens you're actually creating distrust. That's the worst brand detractor. I won't buy from you guys again because of that specifically. I don't trust your brand.