Frictionless - AKA Trustworthy
I first learned of Run Frictionlesss via the book Run Frictionless, I was pleased to find out there were a company and a person behind the book. After reading the book, I decided I could use more support and signed up for a Friction Tune-Up. What I loved most about the Friction Tune-up was experiencing a frictionless environment first hand. My favorite part of working with Anthony was his depth of understanding of marketing and business systems. It was like he had x-ray vision...looking through the clutter of a business in full sprint...and able to provide real-time ideas for decluttering the customer's ability to secure our services. The biggest take away from working with Run Frictionless and Anthony Coundouris is the concept of future sell. It is a nebulous problem that almost all organizations face. The future sell although sexy and pleasing to the ears is almost always a place of failure with an immediate impact on trust. Without our word, trust turns to distrust. Distrust is likely the most common source of friction for a company. If you are looking for ways to attract more customers...ask yourself, how you are reducing the friction to opening their wallet. Anthony is an amazing resource to help you identify where the friction is occurring.