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Ahrefs

I have been using Ahrefs for years…

I have been using Ahrefs for years because it is a useful tool for researching keywords. However, I think Ahrefs is pressured to add more functionality that only complicates the app and potentially frustrates users. Ahrefs traffic reporting is notoriously inaccurate, and I appreciate that Ahrefs is 100% transparent about the fact that the traffic results presented are estimated (based on ranking keywords). Too many users continue using Ahrefs traffic reports as a benchmark, which is wrong. Ahrefs should consider removing traffic statistics because the traffic "estimates" are entirely different (wrong) from Google Analytics. I recommend that Ahrefs focus on providing data that they know is accurate.

2025-04-14