Burns to long, needs a lot of love
Upon tasting the tequila, gin and whiskey - without any mixer - I was disappointed at how hard and long it burned and the flavor was off. It wasn't nearly as authentic tasting as I was expecting based on the marketing. In a cocktail recipe it was OK. I don't expect non-alcoholic beverages to taste exactly like the real thing, but this needed a lot of covering up in the form of mixers and garnish to taste good. From a marketing feedback perspective: if people taste it plain out of the bottle before mixing it that may be a deterrent to even go further with mixer recipes or future purchase. It should be emphasized it's a good replacement for those that are looking for a craft cocktail alternative - emphasis on it needs a lot of extra love with mixer ingredients to achieve a good tasting drink. Not a good alternative for a simple "on-the-rocks", "single-mix" (G&T), or "neat" beverage.