12+ great years in business 2 miserable with Thryv
I spent about 12 years in the online marketing and Yellow Pages industry and was working for Vivial before Thryv acquired the company. During my time in the industry, I consistently performed as one of the top reps nationally and managed one of the largest books of business. I had long-standing relationships with many clients who trusted my recommendations. When Thryv acquired Vivial, we were strongly encouraged to transition our clients to Thryv’s software platform. The compensation incentives were significant, which initially created excitement and momentum. However, once the product was implemented with clients, the experience quickly deteriorated. The software frequently did not perform as advertised, implementation was consistently problematic, and support challenges made it extremely difficult to deliver positive outcomes for small and medium-sized businesses. Many clients became frustrated due to poor onboarding experiences, unmet expectations, and lack of follow-through. Over time, it became increasingly difficult to confidently recommend the platform because the client experience simply did not match what was promised. As someone who built a career on trust and long-term relationships, this was extremely disappointing. Many clients invested time, money, and energy expecting improved marketing performance and operational efficiency, but instead encountered ongoing issues that negatively impacted their businesses. In addition, organizational changes following the acquisition significantly disrupted established teams and client relationships. Many experienced professionals left the company as confidence in leadership and product direction declined. I also experienced legal pressure related to alleged client conflicts despite having no involvement with the company they referenced. While I was ultimately able to resolve the matter, I am aware of former colleagues who faced similar situations and incurred unnecessary legal expenses. Based on my experience, I would strongly caution small and medium-sized businesses to carefully evaluate alternative providers before committing to Thryv’s platform. There are many reputable marketing and CRM solutions available that deliver better reliability, stronger onboarding, and more consistent results. While I appreciate the experience gained during my time in the industry, I would not choose to work with or recommend Thryv moving forward. Gary Hall is an absolute low life. Have to say I would love to see Thryv turn it around but very curious to see how they can keep best intrest of clients before share holders
