High rates and flexible deposit terms
Haru stood out to me among other CeFi platforms due to their high earning rates on fixed-term deposits. If you're willing to deposit for a year, then you can earn more than double their already-competitive base APR for BTC and ETH. If you need your deposit back sooner, their rates scale linearly in the 30–365 day range, so you can choose the precise duration+rate as you see fit. I appreciate Haru's flexible products and their innovative approach.