You can make kits yourself cheaper.
The only reason it's getting 2 starts is because I got a buy 1 get 1 free deal on 72 hour emergency meal kits. The price is expensive. After getting this I was able to buy individual items in bulk and put them in mylar bags way cheaper than the cost of this. The bulk of the "servings" and calories actually come from the powdered milk and orange drink. The only thing I may continue to buy is the entre meals just to add some variety to the food supply.