It is difficult to apply
It is difficult to apply; consistency of very cold butter making it impossible to pat on, it has to be smoothed on which drags on the delicate eye tissue. I started using it immediately on my left eye only (usual eye cream being applied to right eye as a test situation) and over the 4 week period there has been no change at all to either fine lines or dark circles. Very disappointed. However, their Customer Service have offered me an alternative eye cream or a refund. That is great service which made me change my start rating from a one star to two stars.