After 30 Years, This Is How It Ended
I became a Kroger customer when I was a newlywed over 30 years ago. Through marriage, widowhood, career changes, and even cancer treatment, Kroger was a constant in my life. Recently I was told I could no longer use Kroger's online ordering service. What hurts isn't just the restriction itself, but the way it was handled. I continued receiving "Best Customer" offers while being unable to place orders. When I deleted my account, Kroger sent me three separate confirmation emails addressed to "John" instead of my name. After more than three decades as a customer, I never expected the relationship to end with confusion, error codes, and emails to someone who isn't me. I'm disappointed not because I can't buy groceries elsewhere, but because loyalty and history seemed to count for so little.
