Better suited for larger projects than small sites
I’ve used Ahrefs for several years. At first, it felt more accessible, but over time, the pricing has gone up and the value for smaller websites has gone down. The free tools are still suitable for basic research and obtaining an overview, but I’ve recently noticed that the data is less reliable than it used to be. For bigger projects with a proper budget, Ahrefs can still be worth it, but for small sites, the return on investment has definitely declined.