It's Not Honest Feedback - VERY selective
It appears Shopper Approved is a company-centric service, not public-centric. They ONLY allow reviews from people who get invitations from participating companies. If an order is fulfilled well (by the company's judgment), then and ONLY then will a customer get the invite. But if a company fumbles or outright fails...no invite. So of course, the ratings are gamed from the get-go. I'll never trust anything Shopper Approved says. Never.