A Lifetime Warranty for the Customers!
Many businesses sell lifetime warranty but spend a truck load of money on lawyers to make it near impossible for a customer to ever get anything out of it. William Painter I thought would do the same thing, but turns out they do care about their customers. Processing was literally no strings attached. I sent a picture of my lens that had scratched up from something and they processed the warranty on a sunday evening. Not a single attempted haggle to let me down as someone asking for help with those amazing glasses. I will continue to be a customer and tell everyone I know about how awesome WP is!