I could have used Claude, but I didn't.
The best aspect of working with Cleverly is team. When you decide to engage an outside agency for your lead generation, the process is important, but feeling that you matter means more to me. Alyssa, my senior account manager was professional, respective and accommodating. I was pushing back on some of the search results, asked for outbound content adjustments; she followed up promptly and timely. Here's why it matters: I'm sure that in the big picture, my budget was on the very low end, but I didn't feel that it mattered. As a business coach, I preach to my clients that every paying customer matters, regardless of how much or how often they do business with you. B2B lead gen is very challenging, especially when your value is intangible to start with. If you don't have time, the skillset or the bandwidth to do it yourself, Cleverly is a great partner. A word of caution on those temped by the incoming flood of "Claude can automate your entire process." It's too good to be true and sounds easier than it is. But here's the thing; without human intervention and the experience that Cleverly offers, prompts and cookie-cutter outbound messaging isn't going to work.