The industry standard, Best in Class
What makes Guidepoint stand out from the rest is the comprehensive approach they take with screening questions. You can tell the sales team is leaning in and not just taking what clients want to hear, but helping frame the conversation for them, which you can see in how the screening questions are constructed. When I get on a Guidepoint call I am confident knowing there is no disconnect between what the clients are looking for and what myself as an advisor can offer. In this regard, Guidepoint is best-in-class for the industry.