Not magic, but better than box for sure.
Love the colour (medium brown), and love that I’m not losing hair when I’m colouring it. You still have to wear gloves and be thorough about application, as well as careful about not letting it drip on the rug, clothes etc…but it’s less likely to than box dye. All in all it’s not magic, but it is easier, less expensive and so far I’m assuming healthier than what I’ve been doing, so I’m sticking with it. I just hope it doesn’t disappear in a year now that I’ve found it.