The campaigns performance was not…
The campaigns performance was not consitentat and oscillating massively, however the reach is decent and probably the only platform that offer granular targeting within this verticals. The CTR in average was around 0.4% with proper attribution setup the gaming audiences brought conversion only after a month. Very expensive when it comes to the CPM and even tho we started at around $3CPM the best traffic sources run us up to $8CPM. If you have small budgets don’t waste time. If you have large budget and want to run for months probably it will be beneficial but be ready to test multiple LPs and a lot of creatives.