Hertz is an Unethical Company
The definition of "reservation" means to make a booking in advance to HOLD a vehicle to ensure that you will have one when you come to pick it up. The word "reservation" means absolutely nothing to this company. They will make you wait for hours to acquire a vehicle. And as I found out today, if you tell them you simply cannot afford to waste hours of your day waiting for a car and you want to cancel, they will let you leave without canceling your reservation in their system and charge you a "No show fee". Upon reading other reviews on Yelp, I'm clearly not the first person they've done this to. Also, saying "unethical" was my diplomatic way of saying they're thieves.