Stagnant and needs to roll out AI tools
Ancestry has a very large subscriber base, the largest pool of DNA tests, to match with, the second largest records collection after Family Search, and very good tree functionality. Unfortunately, as time has gone on, they have failed to upgrade search functionality for either records or DNA matches. They instead focus on gimmicky stuff of little research value. Everything is geared to newbies and experienced genealogists are left to fend for themselves. They need to invest in compute and offer AI search and analysis, even at a premium or one of the hyperscalers will eat their lunch someday to monetize its own investment in compute.