Think carefully about your next ‘White Elephant’
I’ve had a Hydrow for over a year now - but it’s become a white elephant in my house. The core subscription is too expensive and not good value for many alongside my other digital commitments. Sadly Hydrow refuse to offer different tiers of subscription, eg a simple row mode with video on the Thames without the instructors. It’s a myth that the machine works without a subscription - you get a blue screen with no data! I bought it on the expectation it would at least have basic functionality without a subscription - or the hope that Hydrow would be smart enough to realise that different pricing tiers would be attractive. I’m very ready to pay £10 a month for a regular row down the Thames! Right now I own an expensive white elephant - as I suspect many other ex-subscription Hydrow owners do too. If, Hydrow, you are trying to build a sustainable long term subscription-based business model, suggest you think hard about losing people - and encouraging detractors - like me!