Quality, choice, and value
Lots of choices for new keycaps. I got mine with a promo for a free deskmat/mouse pad so it was a good value. Keys are a good thick plastic and the imaging looks great, this isn't some cheap product. I have 2 criticisms. When pre-ordering a product there was no release window. And 2nd, they offer several alternate sized keys for different keyboards which is awesome, but I have wide ctrl keys and a wide alt key, and there were no extra wide keys for those. I can still use what is included but I have a slight gap between some keys now. Overall an awesome product.