I was not familiar with Deals All Year…
I was not familiar with Deals All Year before this transaction as I was only familiar with outlets that had a larger presence, like Adorama and BH. However, Deals All Year were the only ones who had the Sony A7 Mark 4 in stock. I researched them and found great reviews and even any reviews that were not, they responded in kind to create context -- which tells me they care about their brand and customer experience. Upon calling them I was impressed with their sales team who approached me like a person versus a sale. They ensured they had the right product within their inventory and once they verified, helped execute the sale. The products arrived quickly, and I followed up with another order. Lastly, one item did have an issue that ended up being a manufacturing defect. However, during the process of support the Deals All Year people helped me troubleshoot. Once they verified it wasn't something I was doing wrong, they immediately processed a shipping label for me to return/exchange the item for another.