Know Your Customers
After 20 years in business Vasa still doesn't understand their customers. Walk into any Utah County Vasa and survey what's playing on their TV monitors. For example, today Spanish Fork's 18 aerobic screens had the following: 4 CNN anti Republican/Trump 3 Fox news 3 ESPN 2 Shopping channel? 2 MSNBC anti Republican/Trump 1 Fitness score 1 Business 1 Unknown 1 Not working So conservative, family, fitness and sports oriented Spanish Fork patrons prefer those stations? Only 17% like sports? 50% prefer the news with 67% liberal news? 11% want to watch the shopping channel at the gym?