Lazy, unprofessional, don't give a crap.
I ordered a PRS SE Studio Standard guitar, which on the Musicians Friend website and all their associated ads, showed a gray guitar with black pickguard. When I received the guitar, it had a white pickguard so I called and they said they would send me the correct guitar. The second guitar was exactly like the first -- clearly they had not even bothered to check if was the correct guitar or not. DO BETTER.