It's truly disappointing that my…
It's truly disappointing that my favorite clothing brand, which markets itself as a premium, luxury-inspired brand, pays so little attention to the in-store customer experience. The clothing is beautiful, but the people working in the stores completely undermine the brand. The staff is consistently unfriendly, unwelcoming, and at times even hostile. Instead of making customers feel valued, they make you feel like you're inconveniencing them. For a brand that charges premium prices and promotes a luxury image, this level of customer service is simply unacceptable. A great shopping experience is about more than just the product—it's about how customers are treated. Reformation has done an excellent job building a desirable brand, but it needs to invest just as much in the people representing it in its stores.