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Beauty & Well-being

Ayla

63 reviews

4.963 reviews
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About Ayla

Data updated
Website
aylabeauty.com
Category
Beauty & Well-being
Location
United States · San Francisco
Status
Unclaimed
Last 12 months
44 reviews
Replies to negative
100% (1/1)
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Is Ayla legit?

Ayla (aylabeauty.com) has a 4.9 out of 5 rating on OK.one, based on 63 user reviews collected here. It is listed under Beauty & Well-being and its reputation is excellent. Praise is nearly unanimous, with 96% rating it 4 stars or higher; The business has replied to 100% of negative reviews; 44 of them were added in the last 12 months. Last updated 2026-08-10.

What people say

J
Jo C · 1 review · Verified · Experienced 2025-07-23 ·

Beauty product go-to

The Ayla Team is very helpful in terms of product knowledge and customer support. The product selection is well curated and the website product descriptions are thoughtful and detailed. The samples with order and custom sample service really help to determine what works. When I fell in love with a sample (the Dara Kennedy Eye Serum) I ordered the full size and emailed the Ayla Team and they got it shipped out that day to minimize the shipping time to the east coast. Ayla has become my “beauty go-to” and I’m grateful for the rewards program!

Reply from Ayla2025-09-19

Thank you, so glad the eye serum worked for you!

K
Kenneth Knabe · 5 reviews · Verified · Experienced 2025-07-28 ·

Trustworthy!

Great service; great products; trustworthy recommendations

Reply from Ayla2025-09-19

Kenneth! Thank you so much!

J
Jane Tennant · 1 review · Verified · Experienced 2025-07-28 ·

it is alwayS a pleasure ordering from…

it is alwayS a pleasure ordering from ayla because they make it a personal experience.

Reply from Ayla2025-09-19

Thanks Jane :)

C
Crystal Roberts · 1 review · Verified · Experienced 2025-07-17 ·

I adore this company

I adore this company! From the product guides, personal recommendations, packaging, custom samples. Every experience I’ve had with Ayla Beauty has been fantastic. Every product I’ve tried has been nothing short of amazing, thanks to all the information they provide that helps me make informed decisions about what to order. I wish more companies would put the care and thoughtfulness into everything they do the way the people at Ayla beauty seem to do.

Reply from Ayla2025-09-19

We adore you, too, Crystal!

l
lanibas · 15 reviews · Verified · Experienced 2025-07-24 ·

So grateful to have found this company

I’m so grateful to have found this company. Not only do they carry a thoughtful and well-researched selection of non-toxic beauty and personal care products, but their team truly goes above and beyond to make sure you are well-informed about the products. I’ve had several questions about ingredients, and their customer service team always responds promptly with clear, friendly guidance. They don’t just sell products...they educate. Their website has incredibly helpful articles, ingredient insights, and tips that helped me feel confident about purchasing, in addition to interviews w/founders of the brands they carry. It’s rare to find a store that combines transparency, quality, and heart so well. I wouldn’t shop anywhere else! Thank you so much, Ayla Team!

Reply from Ayla2025-09-19

Thanks Linda, we appreciate you

R
RY · 2 reviews · Verified · Experienced 2025-07-16 ·

Quality products and customer care

Ayla beauty representatives were quick to respond to my emails, and to ship out my order. Quality customer care, and quality products as well. I purchased their anti-dandruff shampoo, and received some other samples, and am happy with all the products.

Reply from Ayla2025-09-19

Thanks for sharing your experience!

c
customer · 7 reviews · Verified · Experienced 2025-07-11 ·

Ayla Beauty

A lovely assortment of products, from face serums to body care. Always packed with care, a package I enjoy waiting for.

Reply from Ayla2025-07-28

Lovely to hear, sending our gratitude.

E
EMILY FISHMAN · 1 review · Verified · Experienced 2025-06-25 ·

Great product

Great product, quick delivery

Reply from Ayla2025-07-28

Glad it made it there quickly and that you like it, yay!

M
Melissa Schultz · 1 review · Experienced 2025-07-15 ·

Excellent price on the niche item I was…

Excellent price on the niche item I was looking for, fast and friendly shipping, no issues whatsoever!

Reply from Ayla2025-07-28

so glad to hear. Thank you.

C
Corey Willis · 1 review · Verified · Experienced 2025-06-26 ·

nice service, product miss

I generally don't love having to call a place that's open but minor personal complaint. lots of local stuff, the woman working was very nice when I talked her through my issue. the product she selected ultimately didn't help so I wont be back.

Reply from Ayla2025-07-28

Sorry to hear the spray wasn't helpful for the post shaving inflammation, these things can be hard to pin down. Feel free to send me a note if you would like a couple of samples of other options. Hope it is feeling better!

K
Kevin · 4 reviews · Verified · Experienced 2025-06-23 ·

Product was exactly as described and is…

Product was exactly as described and is beautiful.

Reply from Ayla2025-07-18

Thanks, Kevin! :)

V
V. Constant · 2 reviews · Verified · Experienced 2025-07-02 ·

Great sample offers

You make it really easy to try a range of products. This is important to me because there are so many good products out there!

Reply from Ayla2025-07-18

Thank you so much!

A
Abhilasha Keays · 1 review · Verified · Experienced 2025-06-30 ·

Quality beautiful products & excellent…

Quality beautiful products & excellent service & very helpful customer service 🥰

Reply from Ayla2025-07-18

What a lovely review. thank you!

W
Wendy · 21 reviews · Verified · Experienced 2025-06-17 ·

Best in skin and beauty hands down!

I buy so many products from Ayla that I don’t even know what this review is supposed to be of. But not a problem! I love everything I buy—Ayla curates the best of the brands, and none more special than the Dara Kennedy products—sea serum, sea retinal, and eye treatment—I always select them as sample because they are perfect for travel—one a day of each. And what’s not to like about the many brand specials, tips from the crew, and interviews with skin artists and scientists, and brand creators? Dara has a Substack too—it appears every Thursday—that is really informative and fun to read. Her view from Paris really made me want to plan a trip. You can’t go wrong with Ayla Beauty!

Reply from Ayla2025-07-18

Grateful for you Wendy!

R
Robin · 8 reviews · Verified · Experienced 2025-06-25 ·

Excellent product and great shipping

Reply from Ayla2025-07-18

Thanks so much!

C
Cynthia · 10 reviews · Verified · Experienced 2025-06-16 ·

Fast shipping

My order for the Cecily Braden lymphatic brushes was filled and shipped quickly. It was boxed nicely, which always impresses me! I'm very satisfied.

Reply from Ayla2025-07-18

Glad it made it in a timely manner, thank you!

J
Jill A. Doyle · 8 reviews · Verified · Experienced 2025-06-18 ·

Regular customer

I have been a customer of Ayla Beauty for 6 years or so. They’re the best!!🥳

Reply from Ayla2025-07-08

Jill, we are Grateful for you :)

F
Fabiola Fidalgo Alvarez · 2 reviews · Verified · Experienced 2025-06-03 ·

Good experience

I found what I was looking for. I got the product in very good condition and on time. I’m pleased with the purchase.

Reply from Ayla2025-07-08

Thank you!

L
Lisa · 4 reviews · Verified · Experienced 2025-06-02 ·

Love Dara’s Water

Love Dara’s Water! It does what they said it would- removes every trace of sunscreen! I’m sure it would remove every trace of makeup too, but I don’t wear makeup. I was surprised that you have to rinse after using it/ but it is still faster than a double cleanse. Sad part is the price- a bit too much for my budget, I may continue to buy for the summer only- when I use heavy duty sunscreen.

Reply from Ayla2025-07-08

Thanks Lisa, we hear you :)

R
RoverGal · 13 reviews · Verified · Experienced 2025-05-28 ·

High quality brands

Ayla carries high quality brands and has become my favorite online site to purchase my products. They also provide free samples and a handwritten thank you note.