Ayla (aylabeauty.com) has a 4.9 out of 5 rating on OK.one, based on 63 user reviews collected here. It is listed under Beauty & Well-being and its reputation is excellent. Praise is nearly unanimous, with 96% rating it 4 stars or higher; The business has replied to 100% of negative reviews; 44 of them were added in the last 12 months. Last updated 2026-08-10.
What people say
J
Jo C · 1 review · Verified · Experienced 2025-07-23 ·
★★★★★
Beauty product go-to
The Ayla Team is very helpful in terms of product knowledge and customer support. The product selection is well curated and the website product descriptions are thoughtful and detailed. The samples with order and custom sample service really help to determine what works. When I fell in love with a sample (the Dara Kennedy Eye Serum) I ordered the full size and emailed the Ayla Team and they got it shipped out that day to minimize the shipping time to the east coast. Ayla has become my “beauty go-to” and I’m grateful for the rewards program!
I adore this company! From the product guides, personal recommendations, packaging, custom samples. Every experience I’ve had with Ayla Beauty has been fantastic. Every product I’ve tried has been nothing short of amazing, thanks to all the information they provide that helps me make informed decisions about what to order. I wish more companies would put the care and thoughtfulness into everything they do the way the people at Ayla beauty seem to do.
I’m so grateful to have found this company. Not only do they carry a thoughtful and well-researched selection of non-toxic beauty and personal care products, but their team truly goes above and beyond to make sure you are well-informed about the products.
I’ve had several questions about ingredients, and their customer service team always responds promptly with clear, friendly guidance. They don’t just sell products...they educate. Their website has incredibly helpful articles, ingredient insights, and tips that helped me feel confident about purchasing, in addition to interviews w/founders of the brands they carry.
It’s rare to find a store that combines transparency, quality, and heart so well. I wouldn’t shop anywhere else! Thank you so much, Ayla Team!
Reply from Ayla2025-09-19
Thanks Linda, we appreciate you
R
RY · 2 reviews · Verified · Experienced 2025-07-16 ·
★★★★★
Quality products and customer care
Ayla beauty representatives were quick to respond to my emails, and to ship out my order. Quality customer care, and quality products as well. I purchased their anti-dandruff shampoo, and received some other samples, and am happy with all the products.
I generally don't love having to call a place that's open but minor personal complaint. lots of local stuff, the woman working was very nice when I talked her through my issue. the product she selected ultimately didn't help so I wont be back.
Reply from Ayla2025-07-28
Sorry to hear the spray wasn't helpful for the post shaving inflammation, these things can be hard to pin down. Feel free to send me a note if you would like a couple of samples of other options. Hope it is feeling better!
K
Kevin · 4 reviews · Verified · Experienced 2025-06-23 ·
★★★★★
Product was exactly as described and is…
Product was exactly as described and is beautiful.
I buy so many products from Ayla that I don’t even know what this review is supposed to be of. But not a problem! I love everything I buy—Ayla curates the best of the brands, and none more special than the Dara Kennedy products—sea serum, sea retinal, and eye treatment—I always select them as sample because they are perfect for travel—one a day of each. And what’s not to like about the many brand specials, tips from the crew, and interviews with skin artists and scientists, and brand creators? Dara has a Substack too—it appears every Thursday—that is really informative and fun to read. Her view from Paris really made me want to plan a trip. You can’t go wrong with Ayla Beauty!
Reply from Ayla2025-07-18
Grateful for you Wendy!
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Robin · 8 reviews · Verified · Experienced 2025-06-25 ·
I found what I was looking for. I got the product in very good condition and on time. I’m pleased with the purchase.
Reply from Ayla2025-07-08
Thank you!
L
Lisa · 4 reviews · Verified · Experienced 2025-06-02 ·
★★★★★
Love Dara’s Water
Love Dara’s Water! It does what they said it would- removes every trace of sunscreen! I’m sure it would remove every trace of makeup too, but I don’t wear makeup. I was surprised that you have to rinse after using it/ but it is still faster than a double cleanse. Sad part is the price- a bit too much for my budget, I may continue to buy for the summer only- when I use heavy duty sunscreen.
Ayla carries high quality brands and has become my favorite online site to purchase my products. They also provide free samples and a handwritten thank you note.