Dubinik (dubinik.com) has a 4.4 out of 5 rating on OK.one, based on 205 user reviews collected here. It is listed under Shopping & Fashion and its reputation is good. 86% of reviews are 4 stars or higher and 12% are 1 star; The business has not yet replied to negative reviews; Reviews mostly discuss Product, Quality, Price. Last updated 2026-10-25.
What reviewers say
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Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality, soft materials, and wonderful comfort of the shirts, noting they are exceptionally well made and durable. Shoppers also warmly highlight the wide range of attractive colors, highly reasonable prices, and extremely prompt delivery services provided without any unexpected hassles.
Some reviewers were not happy with unexpected shipping origins from China, which occasionally caused delayed delivery times and complicated, expensive return processes. A few other people also felt that sizing could be tricky, mentioning that items sometimes ran small or arrived with missing pieces.
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I am very satisfied with the quality. The materials feel durable, comfortable, and well-made. The size fits me very well and matches the expected measurements, making it easy to choose the right size. The shirts maintain a good appearance after use.
The delivery service was also good. While the order arrived with no problem but the packaging could be more secure. It had only thin plastic bag but there were no problems during shipping. Overall, the purchasing experience was smooth and positive.
I would recommend the brand to anyone looking for comfortable and well-made casual shirts.
I have purchased 5 different Dubinik brand shirts, short sleeve and long sleeve. I wear a 3XL and am 6'5 and 255 lbs, and the shirt fits well in the chest and is long enough as well. The shirt quality is exceptional as it is sewn well and the material is thick and strong in the back and shoulders. I would recommend this brand to everyone. Delivery was expedient from the company, and I have also purchased this brand from Amazon as well. I have no hesitation purchasing more from Dubinik.
After experiencing great Dubinik shirts for the last couple of years I was ready to reorder.
My order was delivered promptly without hassles of any kind.
As expected, I was completely satisfied with the quality, size/fit and price of my new shirts.
Quoting the shirt size rather than body size is very helpful.
I have no doubt I will be ordering some more Dubinik 6 oz flannel shirts again in the near future.
Cheers
James B. Perth Western Australia
I was dubious prior to ordering but have been so pleased with the shirts I have. The value is fantastic. They’re excellent quality, they fit true to the size charts on the website and shipped quickly. I will be ordered more.
Thank you Dubinik for your flannel shirts. As a wife of a man who loves his flannel shirts in winter, all of winter, I thank you for your amazing quality. The option of colours for casual and even for professional wear is excellent. Love the contrast on the cuffs and neck. Well done. They wash well and easily iron.
Dubinik are an online-only retailer, based in HK / China - what we used to call Mail-Order, so order- delivery can be about 2 weeks, I’ve not had to return anything but I imagine this is a more lengthy process, but they are a legit company unlike some others, things just take a bit longer.
Trust me, its worth the wait.
In the UK I normally get shirts from Next but I like the western cut, Dubinik have aced this style, pearl snaps, triple cuffs, quality heavy cotton - Ive just bought a blue denim workshirt, its like its made from tarpaulin its that hard wearing!
Sizing - I reckon this is where people have issues in UK as sizing is American, so slightly wider but a little shorter.
I normally wear a UK XL, an American XL is bigger, and an American L is a fraction smaller, so if buying a shirt intending to wear over a t-shirt or polo then go for XL but to wear on its own then L is ok as a slim fit, but XL if you prefer baggy.
They now sell some sizes in Tall as well, these are a great fit, no more shirt untucking at back!
Prices are good, about same as Next but quality is better.
Hard to criticise tbh, have 5 now and will def get more.
Don't be fooled by the cowboy images - Dubinik is pure Chinese
Everything about Dubinik's marketing and customer-facing imagery on its website/Instagram is fake. Endless photos of "cowboys" on horseback with lassoes, "roping cattle", and frequent hashtags like #westernstyle or #cowboystyle certainly fooled me. If I had checked the company out on Trust Pilot, or delved a little deeper into it I would have learned immediately that this is a 100% China-based company, with a registered address in Hong Kong. I have nothing against Chinese manufacturing per se but pretending to be something you are clearly not is not right, in my book anyway. Entirely my fault, by the way.
Note to Trust Pilot - you state that "Contact Info: United States" which is patently not correct. Please amend this to Hong Kong or China
I admit I was sceptical as I have ordered Chinese garments on line before with the variance in sizes and indeed quality being brought into question.
The Dubinik company produce a very comfortable and quality and stylish shirt and I would absolutely recommend them if you are into a country style that I think is going to be hard to beat,wash well look smart and extremely comfortable to wear I have two and have ordered a long sleeve for Autumn wear .Charles Duffin 80yrs
The shirts I ordered are fantastic , the material there made with feels great and not the cheap stuff that some other brands use , the looks I get makes me know that I made the right choice in the purchase and I intend to get more , the price was better than the top brands and postage was faster than I expected , my freinds ask where I got them from and now they intend to get some as well.
Tried them out by buying one flannel shirt as I didn't want to be surprised.
After receiving the top quality flannel shirt , I Ordered for 3 more same day.
Excellent value soft plaid shirts. Heavy brushed cotton.
Perfect fit. Vast range of patterns.
One small tip. I also bought one of the lighter 3.5 oz shirts which is slightly tighter, and would probably go up a size next time.
There will be a next time
Update, the shirt has finally arrived, ordered on 10th July, arrived on the 28th, after many emails. The package was at the Plymouth Evri depot for 2 weeks, but it's Dubinik's choice who they use to deliver in the UK. Dubinik gave a small discount as compensation, which is acceptable.
As with other reviews, buyer beware.
Purchased 1 shirt previously, which was OK. Went for a second on this basis for my birthday and this is when my troubles began, long delay.
As with other customers, there can be delivery issues and this combined with the problem of returning faulty or wrong sized goods, should be taken into account, before ordering.
I'm always wary about advertising on Facebook but I'm pleased I took the chance. I ordered two western style shirts, they look good and fit perfectly. Good quality for the price. I will definitely purchase again in the future.
Fantastic quality of material and the workmanship is excellent.
The colours are bright and don't bleed.
My husband loves them in Melbourne's winter cold.
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