Dubinik (dubinik.com) has a 4.4 out of 5 rating on OK.one, based on 205 user reviews collected here. It is listed under Shopping & Fashion and its reputation is good. 86% of reviews are 4 stars or higher and 12% are 1 star; The business has not yet replied to negative reviews; Reviews mostly discuss Product, Quality, Price. Last updated 2026-10-25.
What reviewers say
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Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality, soft materials, and wonderful comfort of the shirts, noting they are exceptionally well made and durable. Shoppers also warmly highlight the wide range of attractive colors, highly reasonable prices, and extremely prompt delivery services provided without any unexpected hassles.
Some reviewers were not happy with unexpected shipping origins from China, which occasionally caused delayed delivery times and complicated, expensive return processes. A few other people also felt that sizing could be tricky, mentioning that items sometimes ran small or arrived with missing pieces.
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Absolutely fantastic experience buying from Dubinik. I ordered two different sizes—one for me and one for my son—and before dispatch, their customer service team reached out to double-check that the order was correct. Alice was incredibly helpful and attentive, providing outstanding support throughout.
When the shirts arrived, I was genuinely impressed. The quality is excellent, and they offer great value for money. I couldn’t be happier with the purchase and would definitely recommend Dubinik to others!
These are the best flannel shirts I've found. Each one is an instant favorite. The flannel is very soft and comfortable, the size is perfect, and the patterns are great. I will keep ordering them!
The people who manage and run Dubinik have found the secret to consistency. Their goods are extremely well made, fit me perfectly, and are quite stylish. I just relish the perfect fit and the way their shirts look when I put them on.
Excellent service and quality. I have a couple of other premium brands flannel shirts but thy are not as good as the ultra heavy weight flannel shirts from Dubinik these are very well made and fit is great. Delivery takes between a week and to two weeks but definitely worth the wait.
Everything I've ever bought from Dubinik has been of very good quality. The price is surprisingly reasonable for superior cotton flannel shirts, so much so that I have a closet full of them now. I've also purchased several short sleeve cotton shirts, as well. It's a pleasant experience finding a company with products I can rely upon.
I have now purchased eight shirts from this company. All excellent quality. They do take anywhere between 10-14 days to get to the UK but worth the wait. I’m a 50” chest and order an XL size (size chart says this is for 52” chest but advises to order size above what you are for comfort). This size works for me. If it helps further I’m 5’10” for reference.
Products were as advertised on website. Shipped quickly. Great quality for a reasonable price. Would definitely shop there again. No complaints or issues and my brother loved his gifts.
⭐⭐⭐⭐⭐
This was my second shirt order from Dubinik, which really says it all about how impressed I was the first time around. The quality of the shirts is outstanding and the service is absolutely first class.
What surprised me most is how quick the delivery was. Even though the shirts ship from China, they arrived faster than orders I’ve placed with some UK companies! The fully tracked delivery is excellent too, so you always know exactly where your order is.
This time I ordered several summer holiday “Hawaiian” style shirts and I’m absolutely delighted with them. The designs are fantastic, the fit is great, and the quality is superb.
Safe to say I’ll definitely be ordering again — I very much doubt I’ll be buying my shirts anywhere else!
High quality shirts! They come from China so you have to wait a little longer. It took my shirt 3 weeks to be delivered to Chicago. Other than that there's no issues. The return policy doesn't really exist so they give you 50% back on your order and you get to keep the order and sell it off yourself or give it away, which is actually a very fair deal. Really like the shirt! I think they run slightly small for USA size, unless you were very fit. So they are true to size but only if you are in solid shape.
Ordered 2 shirts, after waiting for 3 weeks they only sent one out. Sizing all wrong after following sizing chart.
Will never buy again! Amateurs
Offered me a refund or replacement, went for the refund still waiting for that.
Seriously this company is awful from delivery to communication. They may be cheaper than royalties mail but at least you’re 99% sure to receive your parcel!!! Don’t use Evri is my advice, pay the extra with Royal Mail
Dubinik are a breath of fresh air amongst online businesses. They are professional in their dealings with customers and keen to help. I recently purchased two shirts off them and as with all online purchases, wasn't sure what the quality was going to be like or if they would fit well. They were delivered reasonably quickly, given that they originated in China and both the fit and the quality for the price paid was more than acceptable. I've already ordered one more shirt and a jacket off them based on my previous positive experience. Would like to see more variety of patterns or designs in their selection of short-sleeved shirts but that's not a criticism — just a selfish observation.
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