Prima Vini Wine Merchants (primavini.com) has a 4.9 out of 5 rating on OK.one, based on 63 user reviews collected here. It is listed under Food, Beverages & Tobacco and its reputation is excellent. Praise is nearly unanimous, with 98% rating it 4 stars or higher; The business has not yet replied to negative reviews; 49 of them were added in the last 12 months. Last updated 2026-08-10.
John Rittmaster and Frank Rothstein are both absolutely amazing to deal with. I have been buying wine from Prima Vini for several years and every purchase is smooth and easy. John and Frank make me feel like a VIP.
Great experience with my transaction….out of state purchase
Great experience with my transaction, will buy from again!!!! Highly recommend!!!!
J
Jim Simon · 1 review · Verified · Experienced 2025-09-25 ·
★★★★★
Prima’s curated selection of Wines of the World.
Prima’s curated wine selection, from all over the world, gives us exposure to new varietals and outstanding values. My most recent purchase was the Brookdale Bradbourne white blend from South Africa. What a treat!
T
Toni F · 1 review · Verified · Experienced 2025-09-18 ·
★★★★★
Absolutely love the daily newsletters
Absolutely love the daily newsletters! Who ever is writing them makes me imagine I am there, experiencing everything that they describe.
I find the wines are well priced and the customer service is outstanding.
The French wine tasting event was a great local wine experience; from the number of wine reps present to the selection of wines poured. Receiving the list of wines being poured before hand was a nice touch. The charcutierie selection paired very will with the wines. we will attend again
The service was very personalized, despite the distance (more than 8,000 km). A problem arose, and they offered several possible solutions, which resolved it very quickly. We were delighted with the service. The wine selection was also good at an affordable price. Highly recommended.
Both my wife and I are not knowledgeable about wines but as members of Frank's wine club, we wanted to learn more. We've really enjoyed the summer classes; perfect level of education, great presentations, handouts, and of course wine selections to taste! We'll be able to enjoy our monthly deliveries with greater insight!