Bad, key already in use, no support at all
When i tried to activate the key via steam it said it was already in use. I contacted support with some screenshot verifying my account and mail address. He said that the key was directly send from EA. Football Manager 2015 isn't made by EA, but anyways. He found it weird. That was the only answer i get from him and he closed the ticket ?? Support ? Not the best experience and would not reccommend it.