Strategy: Use fake prices to attract buyers, then do not respond.
Their strategy is very simple. Use an artificially low price to attract buyers, get them to buy, keep them waiting for weeks while a blurb on the product page that says "50 people bought this recently", then increase the price conveniently. None of the orders will get fulfilled. They will not respond to ANY emails sent to their "care" helpline email id, so you are simply forced to cancel the order. It is 10 days since I placed order 3605578 for a Weller soldering station priced at "80%" discount. Guess what happened - I am still waiting. Delivery date gets pushed by a day each new day, no answers to emails, and when you call the message simply says "all our executives are busy" and the phone is cut. Of course my money is safe since I just need to file a chargeback dispute with my credit card company. Buyer beware. This is an absolute fraud.