Hollow box ticking mostly it seems
Everything about my most recent trip with them was just fine. The customer service was good, and most of the attendants spoke decent English. The complimentary food, provided even with economy seating, was great, although probably MSG heavy. Drinks, those of a non-alcoholic nature anyway, throughout were free. My gripes: There was WiFi, but the WiFi did not have internet access. Which seemed to be a very hallow box ticking exercise as being able to claim as one of the things it provides onboard. It also has entertainment films available to watch, which again seems to be a very hallow box ticking exercise as it had, at most, 10-20 films to watch, with the what claims to be the newest releases available to watch being about 3-5 years old. Finally, there is also USB ports available on the plane also, but these don’t work either. Once more, probably box ticking… All of this doesn’t bode well for the long haul flight orientation that the plane I boarded had, which is fine if you are a traveller who just likes to board and sleep, and eat where necessary when provided in between. I like to get accustomed to the country on the other side’s timezone myself, so I get over the jet lag quicker. Had I not brought my own entertainment in the form of a portable games console and a book, I would have been very bored for the nearly 10 hour flight. Other than that, everything about the experience was pleasant given the price paid.