Excellent Customer Support !!
What makes this thing work is customer support. And my booking process started with a doubt about which airline I was gonna be booked on. Support suggested an airline and i was happy with it. And paid 10$. Got the ticket in 5 mins. But on checking with the airline website, it showed unconfirmed ticket/unpaid. This was a bit disappointing because this wouldn't work. The support was chatting with me through out and suggested alternatives. Within the next 15 mins, I had a confirmed ticket with another airlines. What was most impressive is that support offered a full refund if I was not happy with the ticket. That definitely builds trust. I'm sure to refer this to others.