Incredibly Streamlined
I am not a developer, I once tried to make my own directory with Wordpress and it was painful to deal with web hosting companies that upsell the correct hosting level required for a directory. With brilliant directories, they handle the hosting component, creating time and space to work on the design and marketing of a directory. It's not perfect in that with this level of "Done for You" you will lose some customisation options but for a demographic that wants things done on a "Done for You" level just to get something out of the gate, this is an option worth trying.