I hired the managed PPC services from…
I hired the managed PPC services from Seller Apps. We agreed to set up advertisements for 31 products in 5 marketplaces in 10 days. This was a reasonable milestone, especially for an agency. This milestone was not achieved, with about 10% of all scheduled ads launched. I gave them another chance, but after 3+ weeks of losing sales and not seeing any progress on ads launched, I called it quits and looked for another managed PPC agency. They overpromise and underdeliver, with more focus on scheduling calls with clients than on working on the campaigns. They did not launch the ads as promised. They did not extract profitable keywords based on my historical data, as agreed on the onboarding, but instead launched campaigns with a few "new" keywords. Those keywords were not researched, nor profitable. They were cleary just thought of when briefly looking at our products. A simple dive into our historical keyword data would've given all the profitable keywords in an instant. In the meantime, they managed to pause extremely profitable exact and phrase match keywords. I have been selling with Amazon PPC for two years, I considere myself intermediate when it comes to Amazon PPC. They are expensive, and I wouldn't recommend their managed PPC services to anyone. I don't understand how their app works so well, yet their managed PPC service is terrible? On the plus side, the app works quite well. It gave me good insights on how to target, and that did increase my sales somewhat. That is why it gets a 2 star review. But do not let them handle your PPC, they will cause you to lose sales and increase your ACOS. I don't understand how they don't even know how to use their own app to increase sales for their customers?