It's true
It's true! Greentoe finds and negotiates with retailers willing to sell products well below MSRP. They got me a new Sony A95L 77" TV with the 1-yr warranty that ordinarily retails for nearly $5000 for $4,125, tax and shipping included. Given that California sales tax runs near 10%, the adjusted pre-tax price was about $3,800, for a 25% savings. The process itself is a bit unnerving because they will not reveal the name of the seller until you make the purchase. But I swallowed my concerns, made the deal, and was very pleased.