Has already helped to shape our focus after just a few sessions
We are an early stage SaaS startup and after over 20 years of enterprise experience this is my first embarkation on such a journey. As anyone who has trodden my shoes previously will know this is very much a journey into the unknown and so I approached Run Frictionless for coaching - both to help support our go-to-market (GTM) strategy but also on an individual basis to help me to adapt as a co-founder. A neverending list of priorities and understanding how to focus our offering were just a few examples of where Anthony has helped. The 4Qs Framework is incredibly simple to grasp and enables a lens in which to always consider decisions in the company. It also dovetails perfectly with our philosophy of Agile and continuous improvement and we immediately realised “who we serve today” vs “who we serve tomorrow” brings clarity and focus to our GTM. From the moment we engaged Run Frictionless it just “felt right” and I put that down to having shared beliefs. Anthony always wants to deliver value and so having a free session to explore the 4Qs resulted in some immediate action items - and it meant we knew we wanted to engage further. I would recommend Run Frictionless to any entrepreneur who is trying to navigate their early stage startup journey and also to any founder who is looking to scale. As Anthony shared with us “a sale by the founder is really worthless because it is not repeatable and scaleable”, so the sooner a company can create a sales system the more likely they are to succeed! I can think of no one better than Anthony to help guide us not only with his vast experience as a successful founder, coach and advisor to startups but also because of how his 4Qs Framework enables an entire system by which to remove the founders from sales... I look forward to continuing our relationship as we grow and scale.