The way they roll the cord on the spool makes all the difference!
This is my favorite cord to use for most of my plant hangers, it is durable, soft, clean, and most of all - it does not get "dented" in the middle or end of the roll. The way they roll their cord is a straight roll on the spool, not a crisscross roll. When I have used crisscross rolled cord before, I end up with many yards of dented cord from the tight pressure of the roll on the spool (half of it, towards the middle-end). Dented cord does not look good in any project! I get to use every last piece of this cord, no waste due to dented cord. I use the 4mm for wall hangings and 3mm for most plant hangers. It's got that chunky, cool macramé vibe. It's durable to dye as well!