I'm new to understanding SEO…
I'm new to understanding SEO optimization (as my background is in health and fitness).... The Keyword Intelligence and Content Intelligence modules gives me direction when it comes to content creation. It helps tremendously with targeting the right keywords based on the searcher's intent. When it comes to seeing how my site is performing, the Rank Tracking section is easy to understand. The Ranking Intelligence module shows me rankings I wasnt aware of among other things. Overall its perfect to help fine tune your site. Took a little reading to understand, but the tutorial section is well written and easy to understand. Well worth the investment.