Pazzion shoes are…
Pazzion shoes are comfortable...BUTTTT...they really need to revamp their loyalty program. When Pazzion just started out few years back, their membership were so-called "free for lifetime" with a certain amount of purchase, not sure if it was a gimmick...and now, they have different tiers of membership which u have to purchase certain amount within 365 days to maintain your membership. If you look at $200/400 per year, that will be about ~4-8 pairs a year. Come on, who is able to purchase 4-8 pairs of shoes per year given that the quality of shoe can last about 2 years? Are you targeting a centipede or a millipede? Pazzion, you ought to look into their loyalty program to retain your loyal customers. With that, most likely customers will start looking for other brands are that more affordable.