Doing Everything Right
The front-facing marketing from Long Island Watch Company isn't impersonal or generic, which a lot of businesses on the same scale tend to provide. Marc is a great mascot for his own business, and produces fantastic video and other marketing material. The selection of product is also able to satisfy a wide audience, which is legitimately difficult for something with as many options as the watch realm. The in-house designs are unique enough to be their own ideas, rather than a re-hash on another design, or just a basic homage.