This is a scam website
This is a scam website. They pretend to be somewhat official but use unethical business practices to falsely start applications on behalf of potential clients. Now, once they have your passport number and have started an application, this means that you can't use the official website as it does not allow concurrent applications using the same passport. I went through this and now have had to email the Malaysia immigration authority to have the Key Malaysia application deleted and it will now delay my visa processing. The main scammer seems to be a guy who calls himself Adrian. Please stay away from this website. It does unfortunately show up as the top result on Google Search so I will see if I can report it there too.