REI - Non-Customer Driven Changes for Members
I received an email from REI on 2/3/26 saying that the redemption period for member rewards was being shortened from 21 months to 12 months. This may not seem like a big deal, but basically, they are saying that they really don't want you to redeem your member rewards. I have lost out on my rewards in the past because of the time constraint and it will be more so with the shorter period. When companies go out of business, the customers can usually point out when in the past that company started going downhill. This is one of those times that customers will point to in the future. Why can't the companies themselves ever see this? Cheapening the product or taking away benefits, etc. are not a long-term strategy for business success.