Saved us from hiring mistakes (and upgraded how we think about lead gen)
My partner and I joined Contrarian Thinking because we got tired of business content that sounds smart but doesn’t actually change how you operate. Two things Contrarian Thinking (More specifically - Growth Boardroom) already helped us with in a very real way: Most recently it's helped us with lead generation. Contrarian thinking training helped us stop chasing random marketing tactics and start thinking like operators. We have a new relationship with distribution, leverage, positioning, and repeatable systems that actually bring in qualified leads. Second is hiring, and honestly, this was the biggest win. During a critical hiring phase, Contrarian Thinking was there for us when we needed them. The team advised us on hiring incentives, equity allocation, recruitment strategies to attract the right kind of employees. They kept us from rushing, getting emotional, or hiring out of urgency. I genuinely believe it saved us from expensive mis-hirings. The Growth Boardroom feels like someone who actually cares about your success is handing you the SOPs and keeping you accountable in your journey. If you’re running a business and want to improve your decision making, it’s worth it.