I honestly didn’t understand how Google…
I honestly didn’t understand how Google Ads really worked before working with Josiah. I was running campaigns but mostly guessing at stuff like keywords, CTR, and quality score without knowing what actually mattered. He explained the fundamentals in a way that finally clicked for me and cleaned up a lot inside the account. After a few weeks our CTR went up a lot, quality scores improved, and the ads started bringing in way better leads instead of random traffic. Before this I was spending money on ads and just hoping things were set up right. Josiah walked me through the details without making it overly technical, which I appreciated because most people in this space just talk in circles. Once the campaigns were reworked, CTR improved pretty fast and we stopped wasting as much spend on bad clicks. The whole account feels way more organized now and it’s easier to see what’s actually working. Google Ads always felt confusing to me before this. I knew enough to run campaigns but not enough to understand why some ads worked and others completely tanked. Josiah helped me understand the basics properly, fixed a bunch of issues hurting our quality score, and improved the targeting. We’re getting more qualified leads now and the click through rate is noticeably better than it was a couple months ago.